Both. Family dentistry practices use GRID to stay top of mind with local households and capture new patients as families move into the area. Specialty practices (orthodontists, oral surgeons, cosmetic dentistry providers) use it to build awareness for treatments patients are considering over a longer window. The format is effective for any dental practice that depends on being a recognizable name in a defined geographic area.

Yes, and this is one of the stronger use cases for dental practices. Elective treatments have long consideration cycles. A patient thinking about Invisalign may take six months from first awareness to booking a consultation. Indoor screens keep your practice name visible through that window, in the local venues that patient visits weekly. By the time they are ready to call, your practice is the familiar name rather than a stranger from a Google ad they saw once.

Most dental patients go 6 to 12 months between cleanings. During that gap, your practice can easily fall out of mind, especially if a patient has moved, changed insurance, or simply lapsed. Seeing your practice name at the gym or local restaurant throughout that window reinforces the relationship and makes the recall postcard feel like a nudge from a familiar name rather than a cold reminder. Retention is harder to measure than new patient acquisition, but it starts with staying present.

The parent scheduling dental appointments for a family is typically visiting gyms, salons, and local restaurants in your zip codes every week. GRID screens reach that decision maker repeatedly in the spaces where they have uninterrupted time to absorb your message. A practice that shows up consistently in those environments becomes the recognizable name when it is time to find a dentist for the kids, book the spouse's crown, or start an orthodontic consultation.

Consistent name and specialty recognition tends to build the strongest long-term results. Beyond that, specific campaigns can work well for new patient specials, back-to-school orthodontic consultations, cosmetic treatment promotions, or new location announcements. Ad creative is included with every GRID package, so you can rotate messaging seasonally without needing an outside agency. Simple, clear, and locally relevant tends to outperform busy or technical creative.

Yes, though the primary mechanism is awareness-to-recall rather than direct response. Patients who have seen your practice name 10 to 15 times in local venues are more likely to search for you by name, more likely to respond to your Google ad, and more likely to act on a referral when your name comes up. The inquiry itself often comes through your website or Google listing, but the familiarity that made it happen came from repeated local visibility. Practices running both indoor screens and Google Ads typically see stronger branded search volume over time.

GRID's 54-screen network is divided into 7 geographic zones across Hamilton, Boone, and northern Marion counties. You choose the zones that match your patient draw area. A practice in Westfield focused on Westfield and Zionsville patients does not pay to reach people in Lebanon. Targeting is based on venue location, not digital behavioral data, so there are no targeting concerns tied to health-related browsing or patient history.

Each channel works at a different stage. New-mover mail reaches patients at a specific transition moment. Google Ads captures patients who are actively searching. Indoor presence marketing works earlier than both, building the name recognition that puts your practice on the consideration list before someone searches or before a mailer arrives. Most dental practices that use GRID run it as a brand layer on top of their performance marketing, so their search and direct mail campaigns are working with an audience that already recognizes the name.