Data-Informed Strategy

GRID Digital Media doesn't just place advertising. We study the local advertising landscape across every industry we serve, tracking where advertising dollars are going, which channels are growing, which are declining, and where the greatest opportunities exist for local businesses.

The data tells a clear story. Across the industries we serve, 60% of consumers already have 2-3 providers in mind before they ever search online. That means the business they already recognize is the one that gets the call. Billboard advertising prompts 22% of consumers to take action, and that number jumps to 25% among high-income households, exactly the audience in Fishers, Carmel, Noblesville, and Westfield.

When we sit down with an HVAC company, we don't start with screen locations. We start with the fact that their industry spends $1.35 billion on local advertising nationally, that 75% of homeowners choose a repair provider within 5 days of a breakdown, and that being visible before the emergency is what wins the job. When we meet with a dental practice, we bring data showing their industry spends over $4 billion locally and that new patient acquisition depends on recognition, not just a Google ad. Every industry gets this treatment.

That is what separates Grid from vendors who just sell screen time. Every recommendation we make is grounded in real market intelligence, not guesswork.